Marketing & PR Coordinator

Location: Evansville
Posted on: November 20, 2024

Job Description:

GENERAL FUNCTION: Assists in the development, execution, and tracking of marketing programs for the assigned division(s). Helps coordinate and track advertising and promotional programs.

DUTIES & RESPONSIBILITIES:

* Develop and recommend marketing initiatives to achieve marketing goals for assigned division(s).

* Coordinate the production, distribution, and maintenance of the marketing material inventory.

* Track and audit campaign results. Recommend changes for improvement and report results.

* Communicate with Affiliates and/or vendors to generate new ideas and share best practices.

* Communicate with business line personnel in a capacity of educating and training. Define various marketing initiatives in order to create awareness and generate opportunities to cross-sell to existing customer base and to increase relationships through new business development.

* Write and/or proofread various forms of communication such as newsletters, ads, flyers, brochures, statement inserts, sales collateral, sales reporting, Internet development, and conversion communication.

* Track and coordinate donation and sponsorship requests, recommending and executing appropriate donations.

* Perform any other duties as assigned.

SUPERVISORY RESPONSIBILITIES: None.

Keywords: , Owensboro , Marketing & PR Coordinator, PR / Public Relations , Evansville, Kentucky