MARKETING MANAGER, GLOBAL TRAVEL RETAIL

Company: Heaven Hill Brands
Location: Louisville
Posted on: October 23, 2024

Job Description:

All candidates should make sure to read the following job description and information carefully before applying.
This role is office hybrid and based in Louisville, Kentucky.
What the Role Is
The Marketing Manager, Global Travel Retail will be responsible for developing and executing marketing strategies and initiatives to drive brand awareness, customer engagement, and sales growth across various travel channels, with initial focus in airports and cruise lines.
How You Will Spend Your Time?

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• Marketing Strategy: Develop comprehensive Heaven Hill marketing plans and campaigns tailored to the unique needs and characteristics of the travel retail environment, aligning with overall business objectives and brand positioning.
  
• Product Development: Work closely with brand team on new product development specific for the various channels.
  
• Brand Activation: Collaborate closely with Heaven Hill marketing brand managers and other internal stakeholders to develop and execute impactful brand activation initiatives, promotions, and events within travel retail locations.
  
• Channel Marketing: Develop channel-specific marketing programs and materials to support sales efforts and enhance brand visibility in airports, cruise terminals, and other travel retail outlets.
  
• Digital Marketing: Work closely with the digital marketing team to prepare social media marketing, email campaigns, and online advertising to reach and engage travelers across digital channels.
  
• Merchandising Support: Work closely with the Heaven Hill merchandising team to develop compelling point-of-sale materials, displays, and product presentations that drive sales and showcase brand identity in travel retail environments.
  
• Market Analysis: Conduct regular market research, competitor analysis, and consumer insights studies to identify trends, opportunities, and threats within the travel retail sector, informing strategic decision-making.
  
• Budget Management: Manage the marketing budget for the channel, ensuring efficient allocation of resources and maximizing ROI across all marketing initiatives.
  
• Cross-functional Collaboration: Collaborate with sales, product development, operations, and other departments to ensure alignment and integration of marketing efforts with overall business objectives.
  
  Who You Are---
  
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  • Bachelor's degree in Marketing, Business Administration, or a related field.
    
  • Minimum of 5 years of experience in brand/corporate marketing, with at least 3 years in luxury and/or travel retail.
    
  • Strong understanding of shopper marketing and how to bring brands to life.
    
  • Excellent written and verbal communication skills.
    
  • Proven negotiating skills.
    
  • Strong analytical skills.
    
  • Problem-solving and organizational skills.
    
  • Proven track record of success in developing and implementing marketing strategies and campaigns that drive sales and brand awareness.
    
  • Strong understanding of digital marketing principles and platforms, with hands-on experience in managing digital marketing campaigns.
    
  • Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
    
  • Creative thinker with a passion for storytelling and brand building, coupled with strong analytical skills and attention to detail.
    
  • Excellent communication, presentation, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
    
  • Flexibility to travel occasionally within the Americas region and internationally as needed.
    
    Valued but not Required Skills and Experience:
    
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    • Five years international marketing experience in travel retail, luxury retail, or consumer goods industry.
      
    • MBA preferred.
      
    • Proficiency in a second language preferable.
      
      Physical Requirements
      While performing duties of the job, the employee is occasionally required to stand; walk; use hands and fingers to handle or feel objects, and use a computer; reach with hands and arms. Employee must occasionally lift and/or move up to 20 pounds.
      Benefits
      
      • 
        
      • Paid Vacation
        
      • 11 Paid Holidays
        
      • Health, Dental & Vision eligibility from day one
        
      • FSA/HSA
        
      • 401K match
        
      • EAP
        
      • Maternity/Paternity Leave
        
        Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status or any other legally protected characteristic.
        
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Keywords: Heaven Hill Brands, Owensboro , MARKETING MANAGER, GLOBAL TRAVEL RETAIL, Executive , Louisville, Kentucky